Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Most Recent Articles on Link Building

Using Passive Link Building to Build Links with No Budget
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Using Passive Link Building to Build Links with No Budget

Link Building

Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building.

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Outreach Letters for Link Building [Real Examples]
Peter Attia

Outreach Letters for Link Building [Real Examples]

Link Building

Outreach letters are a primary element in any quality link building campaign: If you're not getting responses, you're not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders. To make things easier for everyone, I wanted to give several outreach letters I use for contacting different sites.

How Garbage Ranks in the SERPs: a Case Study
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How Garbage Ranks in the SERPs: a Case Study

Link Building

You've built a fantastic site full of excellent, link-worthy content. You're actively building relationships in the social space that send quality traffic to your site and establish your authority within your industry. You've focused on creating a great user experience and deliver value to your site's visitors... and yet you're still getting outranked by garbage websites that objectively don't deserve to show up ahead of you.

How To Use Memes to Build EASY Backlinks & Traffic
Takeshi Young

How To Use Memes to Build EASY Backlinks & Traffic

Link Building

Link building. Social engagement. Viral marketing. These are all topics that we grapple with as SEO professionals and inbound marketers, and it can be difficult to come up with strategies to achieve all this from project to project or from client to client. But what if I were to tell you that there's a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Interested? Read on.

Link Building Tools We Use at Distilled
Will Critchlow

Link Building Tools We Use at Distilled

Link Building

We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Distilled. In the "TAGFEE" spirit of generosity, we thought it might be useful to others and we thought we'd share it here. Over the years we've talked about a wide range of tools and resources in blog posts, at conferences and in client work - but the ones below are the ones that seem to have stuck around (or that we're trialling at the moment) and that came out in the canvassing of the team. In that spirit, I hope you'll find something of use here.

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]
James Agate

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]

Link Building

The following is based on a sample of 400 guest posts that we placed for clients over a three month period (November-January). Make of the data what you will, it isn’t conclusive but I feel it does go some way to providing some good starting points for you to explore in your own outreach campaigns – as with most things, the best strategy is for you to test it out for yourself in the industry/industries that you work in.