Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

Most Recent Articles on Technical SEO

Computer Programming, Particularly Web Development, Is An Excellent Career Choice
Rand Fishkin

Computer Programming, Particularly Web Development, Is An Excellent Career Choice

A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...

The Illustrated Guide to Duplicate Content in the Search Engines
Rand Fishkin

The Illustrated Guide to Duplicate Content in the Search Engines

If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

It's the Crosslinking, Stupid
N

It's the Crosslinking, Stupid

Do you or a client have a site that is ranking well in Google but is nowhere to be found on Yahoo? Does it keep you up at night? And even warm milk and watching CSPAN won't help?My manager, the great Al Scillitani (you know, the dude who complained that Adwords was giving him a headache and Google sent him some aspirin), says that whenever Google love/Yahoo negligence problem re...

Super Advanced SEO Tip: Build an Experience!
rmccarley

Super Advanced SEO Tip: Build an Experience!

Do you ever get frustrated by websites gaining more links than you even though you had better content? This happens for several reasons but one I've been paying attention to lately is websites with personality and beautiful design are just more link-friendly.Think about it, do you want to link to a website that is bland and ...

SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy
Rand Fishkin

SEOs - Take a Note from PPC Specialists & Focus on the Ad Copy

One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...

Questions in SEO that I Can't Answer
Rand Fishkin

Questions in SEO that I Can't Answer

On occassion, I feel that my blog posts here may make it seem that I'm an insufferable know-it-all in the realm of SEO, which certainly isn't the case. To illustrate the point, I thought it would be revealing and worthy of discussion to bring up several questions to which I don't have good answers. Here goes: The Diminishing Value of Anchor TextThe theo...

The Most Common SEO Mistakes Big Brands Commit
Rand Fishkin

The Most Common SEO Mistakes Big Brands Commit

In the world of big brands and sites, SEO practices become part of a laundry list of developer tasks, often far beneath the threshold of serious attention. While folks in our industry have learned the detriment of ignoring the search engines' guidelines for crawling & ranking, in the world of the Fortune 1000's, there are hundreds of disbelievers. Thus, it's a great time to re-visit some co...

Google-Bombing from the Adult World Hits Yahoo & Disney
Rand Fishkin

Google-Bombing from the Adult World Hits Yahoo & Disney

Nearly everyone in the world of search is familar with the examples of "miserable failure" and "click here" - two search terms in which the top results don't contain the search terms and rank solely on the strength of external links pointing to them with the corresponding anchor text. But after reviewing some backlinks pointing to Yahoo! today, I noticed quite a few adult-th...