The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Feverishly tweeting at all hours of the day? Check your Facebook page before you go to bed and first thing when you wake up? Addicted to social media? You're not alone. A recent Retrevo Gadgetology Report asked avid social media users questions like when, where, and how much they spend on social networking sites...and the information may just surprise you. ...
Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different manner in order to use and abuse further in our strategy document. It’s your regular keyword research broken out into categories for segmentation and prioritization, and we’ll use that for prioritizing and determining gaps and opportunities in Step 3 and for competitive research in Step ...
Links are good for SEO and good links are even better, but what does a "good" link profile really look like? I explore a way to graph link profiles with OSE and Excel.
Recently, I keep coming across ways that we are actually living in the future. I don't mean the jet-pack-wearing-holidaying-in-space-hover-car future, more the "holy cow, you can actually run select * from internet where..." kind of future. I'm going to show you how you can use cool things other people have built to create tools that make you better at your job; specifically, linkbuilding.
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Rand's Whiteboard Friday a few week ago, got me quite worked up. He states that, on the basis of some black hat friends' experiments, user behaviour, especially click through rate (CTR), is not important to Google. First off, I'll concede that I don't think Google uses CTR, or Bounce Rate or Conversion Rate as measurements. I'm pretty sure that Google uses some other numbers that they can coll...
You see an amazing story somewhere in the vastness of the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!" Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...a...
Who is the one person (or group of people) that you can't live without? Your developer. [Don't tell that to your spouse though.. eh?] As an SEO your life revolves around making changes to your site/application and getting all the pieces to fall into place. If you live in a perfect world, you have the ability to change all your on-page optimization including URL, Title tag, meta description, set up redirects, etc. But how many of us live in this fantasy la la land where everything is perfect? I'm going to go out on a limb here and say not very many of us.
This is a treasure map. It could be worth untold riches but is worthless if not followed. It was written for my relatives and friends to help them create success on the net (SEOmozers: this is probably useful for those ...
I've long opined to friends and co-workers that two of my personal passions, cooking & SEO, are deeply related in some mystical, cosmic way. Cooking is familiar to everyone. There's a process for each recipe, a uniqueness to each dish and both an art and a science to coaxing perfection out of raw ingredients to make them better than the sum of their parts. So too it is with SEO. SEO...
The good news is, we have an index update for you! And it's a couple of days sooner than previously announced. The bad news is, things were, as you might have noticed, a little rocky this morning. We had more traffic to the API than ever before, and, through the magic of being a scrappy startup, we all jumped into action. Fortunately through the magic of ...
Hello there fellow mozDudes (and yes, I'm going to trademark that term). I've popped up from the ether to talk about conversion rate optimisation, and the design process. Now bear with me, because this is going to be a fairly long post. That said, if you read it thoroughly and pay attention, I'm pretty much certain that you'll walk away with some food for thought (and if you apply it, more mone...
How does a person become successful in the world of SEO? I wish I could tell you all the secrets but if I knew them, I would be sitting on a beach in Tahiti, sipping mai tais, instead of writing this post. About a year ago I ran across a video of Richard St. John giving a quick 3 minute presentation at TED about th...
Ok, so the stage is set - you've figured out what it is that makes your company (or website) better or different from your competitors. You've figured out your USP. Now, you need to package that USP up and exchange it for links.
We all know that there’s gold in the long tail. We know that there are huge numbers of searches, many of them completely unique, in the long tail. It provides an average of seven times the data of short tail metrics. Excuse me? Seven times? We are definitely not focusing enough attention on the long tail!