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When I was a senior in high school, I was in AP English. My teacher, Mr. Hunt, was a kind but eccentric guy. He loved Shakespeare and made sure we spent plenty of time studying the Bard. In the spring, we studied Hamlet. After reading the play and discussing it in class, we were given the assignment of writing a paper about it. Mr. Hunt saw Hamlet as a one giant meta...
Right - ideally I should have named this post “How to write killer headlines” or “How to get your Sphinn or Digg posts read”. But I wanted a bit more traction than that – so I used one of the oldest marketing tricks – I used sex. As long as the marketing funct...
It's common for people to enter a new year with a resolution, but this year, I thought I'd try something entirely new (and probably overflowing with hubris) and assign New Year's resolutions to the big players in the search market. Thus, without further ado... Google should resolve to: Build more search demand with the money they've amassed. At 70-75% of market share,...
I just came across this line item in the 2008 federal budget. How many of ya'll plan on closing up shop now? ...
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I hate MySpace, but then again, so does most everyone else. It's not news or anything, but it's just after Christmas and posting is light lately, so I thought I'd get this out of the way before the new year hits and Rand's bugging me to put up actual, relevant posts. Anyway, I created an account a few years ago, and within the last year I've been letting my account awkwardly hang o...
Well folks, Christmas is past but we're here with the gift that keeps on giving: Another installment of Whiteboard Friday! To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will). Vertical, Blended, Shak...
In the last Whiteboard Friday (12/20/07) Rand talked with Stephan Spencer on the subject of conditional 301 redirects using user agent detection. I thought it might be useful to briefly cover how easy it is to set up Firefox to use a non-default user agent (like Yahoo, Google etc) for testing and development...
As a special pre-holiday treat, we decided to share our more long tail search terms from last month (November 2007). Enjoy!
Ah, yes, the holidays. That time of year when content writers like myself have to come up with cute new versions of festive songs from years past. After we're done beating our heads against the fake office mantelpieces hung with stockings, and have sufficiently drowned our sorrows in the bitter eggnog of trying to write lyrics that both scan properly and vaguely fit ...
Hey Gang! This week Rand talks to NetConcepts' CEO, Stephan Spencer, about cloaking and redirection via black hat, gray hat, and white hat methods. This is pretty high-level stuff but incredibly interesting, even if it is of questionable Glegality...
It's Thursday, so you know what that means: another installment of Roundup Thursday! This week, I'm implementing a more formal layout that will be executed in every recap post from here on out. Hope you enjoy it! That being said... New Additions to the SEOmoz Marketplace: Featured job postings: ...
I know exactly what you should do with your blog because it isn't mine, I don't have to implement any of the changes and if my advice is crap, I don't have to live with the consequences. This said, I've been poking around inside my favourite social networking site and I've...
There have been a number of updates to Google Ad Words and Google Analytics lately so I though the SEOMoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions. Improvement #1 - AdWords Geographical Targeting with Google Maps...
We've been hearing from many of our premium members that while they love the information provided in the guides, q+a knowledge base, discount store, tools, link directory and tips, they're not 100% sure how to utilize it all to help them get more traffic. And, even though we're just a few weeks away from launching some exceptional new services (and a new interface for the premium...