Whiteboard Friday - Faceted Navigation
Whiteboard Friday this week covers faceted navigation and how to handle pages and results ordering that's good for users, but not search engines.
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Web Seer - Using Google Suggest for Keyword Research
Google's "Suggest" feature is an interesting insight into popular searches - start typing a search phrase and Google will suggest popular phrases based on recent queries: (I find Number 4 in the list is particu...
Announcing the New SEOmoz Toolbar - Plus 5 New Features
First, let me make a quick introduction. Normally, I spend my time focused on new products at SEOmoz, working with a great team of people that design and build our new tools and features. Today I am excited to use my first blog post to announce our new SEO toolbar, and tell you about some of the powerful features we have added.
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Factory SEO - How to Manage Your Sites
SEO to some is an array of actions and tweaks that in most cases cannot be proven directly responsible for a sites success. It is sometimes considered an art. A magical skill that should not and cannot be measured or processed.But with a vast amount of clients, or a vast amount of your own websites, how do you easily manage SEO?Here's an explanation behind the phrase...
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An Illustrated Guide to Matt Cutts' Comments on Crawling & Indexation
Late last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google's head of Webspam, Matt Cutts. I think the whole of the S...
Using Anchor Links to Make Google Ignore The First Link
In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL (nofollowed links, links with 301 redirections, etc). However, all these attempts had little success (301 works but it's very suspect). Recently, I ran a test to see how Google handled the anchor links (links to different sections within the same page, eg: ...
I Want To Be Like Rhea Drysdale
May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her--A woman of action and humble fortitude. ...
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Canonicalization: How to Fix Common Issues
Why is canonicalization important & how do you implement it on your site? Here are steps for creating 301 redirects in Apache, IIS, PHP, JSP, ASP and Coldfusion.
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Double Your Fun with Double the SEOmoz API
I know, I promised a Linkscape update by last week. And I missed it. But there's an update today! Do you forgive me? No? Not enough? Well how about doubling the volume of data available in our free API? You might have gotten a totally awesome email last week announcing that the fr...
Data Visualization Techniques
Last week, I was approached by the FT to pull together some data for them about the use of the web (and social media in particular) across the UK's political parties as we approach the election. As I started thinking about how I wanted to shape this, I realised that I wanted to produce a visualization for the web as well and that the process I was using might be interesting to you guys. Hence, my top tips for data visualizations with bits and pieces of real world examples.
Whiteboard Friday - When Optimizing, DON'T Test Everything
Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk befor...
4 Things That Are Getting Me Rankings, Right Now
Despite my love for SEO and my presence in the industry for almost 5 years, I have to admit that I barely followed the latest trends over the last 12 months. 95% of SEO related feeds disappeared from my Google Reader account and I stopped manually checking some of the biggest resources in this niche. The main reason for this is that I no longer work with clients so new tactics and m...
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performan...
SMX West 2010 - Man on the Street Interviews
Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Le...