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Can Rand Do No Wrong?
R

Can Rand Do No Wrong?

Public Relations

I've been watching this community now for a few months since I've joined, thumbing up what I think is good and thumbing down things that I don't. For the most part posts are well thought out, well written and well received. Admittedly, I've thumbed up way more than I've thumbed down - I like you guys :) I've also watched the opinions of different members and the amount of negative reviews they're willing to dish out, regardless of reputation or opinion towards other heavily participating members.

Google Local - Out of Date, Riddled with Spam But Absolutely Worth It
T

Google Local - Out of Date, Riddled with Spam But Absolutely Worth It

Local SEO

Hello hello, today I'm going to talk a little about Google Local. The things I'm talking about aren't necessarily new or ground-breaking, but I think it's important to expose them to the Moz readership as Local isn't something that's talked about all that often on here and there are quite a few intricacies which you should be aware of when dealing with local optimisation, particularly for clients who have many locations and who rely on using a bulk upload to Google Local.

An Unfortunate Series of Server Events
Rand Fishkin

An Unfortunate Series of Server Events

Moz News

It's late night Sunday and rather than bringing you exciting news from the world of search and SEO, I've got some explaining to do. For those who hadn't noticed, SEOmoz has some serious downtime and errors this weekend. Starting early morning Saturday and running through to Sunday, many parts of the site were inaccessible due to either A) an exceptionally unlucky set of simultaneous h...

7 Reasons Why You Might Not Be Making Money As An SEO
JoelJonathan

7 Reasons Why You Might Not Be Making Money As An SEO

Advanced SEO

I feel like a mosquito in a nudist colony because I just don’t even know where to start with this one. Let’s just go for broke and see what happens: 1. You Can’t Manage People – Even if you think you can “out-SEO” Rand, Aaron Wall, and Wikipedia to boot while riding a scooter down a hill with one brain tied behind your back as you make fun of Matt Cutts’ momma to his face, then guess what? You still need some skill managing people if you ever want to scale your income up dramatically.

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Whiteboard Friday - Path to Conversion
Scott Willoughby

Whiteboard Friday - Path to Conversion

Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo...it doesn't matter, if you're doing business online, your job is to acquire users and get them to take an action. There are a million ways to go about this process, but it's crucial for y...

Utilizing Twitter in a Link Building Campaign
Nicole Chenet

Utilizing Twitter in a Link Building Campaign

Social Media

When I approach a link building campaign, I generally incorporate the following strategies: * Choose an affinity – what type of sites do I want to contact for a link? * Compile a list of sites and contact information using Google * Send out emails * Follow up [I am hardcore about this – after 2 days, if I haven’t gotten a reply, you can be I’m sending a follow up email. It may drive some people crazy, but it works for me. I swear by the follow up!]

Internet Marketing in the Movies: Are People Starting to "Get" It?
Rebecca Kelley

Internet Marketing in the Movies: Are People Starting to "Get" It?

Online Advertising

Since I'm a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen's upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it's redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append "movie" to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).

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Do Twitter Accounts Need Scale?
David Iwanow

Do Twitter Accounts Need Scale?

Social Media

My Twitter account has close to 1000 followers, which is not an amazing number but still a decent enough to have an effect on referral traffic patterns (and it's a nice, even figure). So what benefit is 1000 followers to your site if you don't tweet or promote your site directly? I'm not a full-time Twitter guru, and have other accounts that I manage on behalf of clients that generate more interest, so my thought is with my own account how much traffic would I get out of people visiting my site via my profile link because they wanted to learn more about my agency? This is different to a number of Twitter accounts who actively tweet and encourage people to visit their website. I need to know the value of that profile URL for my agency.

Social Media Sites the Future of SEO/RM or Just a Fad?
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Social Media Sites the Future of SEO/RM or Just a Fad?

Social Media

Social media sites as of late seem to be a staple of search engine optimization and reputation management, but will this continue to hold true in years to come? It currently seems that one of the easiest ways to get a company/individual to the top of Google is by using social media sites. With Google's current algorithm it only makes sense to register with the popular social media sites out there because they fit the algorithm perfectly.