The Ever Changing Faces of the PPC Manager
6/12/2012 PPC management has evolved over the years. Check out what you need to know in today's PPC world.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog Posts
Useful PPC Tactics for Online Retailers
11/3/2011 In PPC, the retail industry is one of the toughest areas to crack in terms of managing a successful campaign. There are many reasons for this, as online stores try to stand out from the crowd by holding frequent sales, product giveaways, offering free delivery and distributing voucher codes. Some online shops claim to have year-round sales which are always quite amusing as their prices seem to remain the same.
7 Killer Tools in AdWords Editor
9/7/2011 In PPC management time is always an issue, and a minute cannot be wasted waiting for a web page to load or for changes to your account to be saved. That's why it's vital to use Google AdWords Editor in PPC management. The time saved using this tool is unbelievable and can be time spent optimising your client's account rather than manually changing bids and adding keywords on the AdWords interface.