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10/7/2008 SEO is an analytical occupation, so it’s no surprise that we experiment. The trouble is, we can’t experiment freely with our clients’ websites, and setting up a website just for experimentation doesn’t really mimic the natural conditions in the online environment. Therefore, I was delighted when I recently had the opportunity to arrange a small experiment under remarkably controlled conditions.
7/11/2008 There’s been talk here and there about the right kind of preparation for SEO professionals. My degrees are in linguistics, and I want to be the first to suggest that this is good preparation for SEO. For one thing, hardly anyone knows what it is. I spent all those years having conversations like this:“What’s your major?” “Linguistics.” Pause “Oh....
5/21/2008 Last spring, when the owners of the small book store where I worked asked me to see whether I couldn’t get the store web site to do something to earn its keep, I had never heard or seen the expression “SEO.” In the intervening year, I took an unindexed web site to number two on Google, increased links from nothing to nearly 9,000 without either paid or reciprocal links,...