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7/24/2008 The site had orange headers, a three column layout with two vertical thin black lines, no content below the fold, top and bottom navigation and a logo in the upper left corner. I used this site early in the week, and several days later I only vaguely remembered what the site was about. The site did not rank well enough on a short-tailed keyword for a successful search. The week was research h...
3/15/2008 Natural search optimization. Organic search. Search engine optimization. White hat. Black hat. Gray hat. Which phrase means just make the site user friendly at the utmost level? This idea seems lost on many- though I realize not on those in this audience. I find myself frequently frustrated with the focus on meta tags, meta descriptions or keyword rich copy. Content is key! With go...
12/10/2007 Are we creating lazy searchers? The thought came up while reading a blog mentioning that RSS technology has resulted in readers waiting for blogs to come to them. Are searchers beginning to wait for the search to come to them? Google (toolbar), and recently Yahoo, will finish a search phrase for you. SEOrs and PPCrs think we know what words you want to use to find a site. Sea...