The Oft-Missing Ingredient From The SEO Cookbook
9/16/2013 Here’s the thing. Probably 99% of the contents you find online (minus the spammy sites) are instructive in nature. They are meant to inform, educate and edify. The remaining 1%, meanwhile, are copywritten content generated by either copywriters or snake oil salesmen. They are essentially promotional literatures designed to trigger the urge to follow through on specifically constructed call to actions. These can be in the form of advertisements, advertorials, sales letters, VSLs and (gasp) regular web content.