Blog Posts
8/1/2008
One of the challenges that small businesses have is being found in local search. I have a chart based on some studies that I share with prospective clients to show them the importance of optimizing their whole site - not just buy PPC with some keywords. When we optimize a business site, we like to look at all aspects and fine tune from messaging to sales conversions. We ask the customer to...
Chief - strategist, teacher, coach, trendsetter
Created the first "Social TV Online Live Streaming Network for Moms" ~ MomTV.com online network and community, Key Practices developed and manages the resources both on and offline for the development of content, programming, talent recruitment, community building, and partnerships.
The founder of Key Practices is an original "blue suit mom", with over 20 years sales and marketing experience in start-up technology in traditional and new media, CPG and Fortune 500 clients. After spending several years in the newspaper industry, she spent eight years working in Silicon Valley with several start-up technology companies, leading teams to develop retail and network infrastructure technology (SaaS) platforms while building brand experiences that provided quantifiable results to the bottom line. During her career, she has led over 30 product launches with world-wide responsibility for sales, marketing and support. On the Internet since 1994, she has adapted new tools and technologies to stay on Internet time including creating communities and building connections with Twitter and new and social media tools. Stephanie also volunteers as the PR/Marketing Exec for a start-up, non-profit group called Green Wish, and has developed the grassroots go-to-market plan and strategy using her knowledge of technology, marketing, social media and Web 2.0 to help them build presence while working side-by-side with
