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A Ruthless Tactic - Google Checkout Boosts CTR in AdWords

Search Engines
Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

A Ruthless Tactic - Google Checkout Boosts CTR in AdWords

Search Engines

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

It appears that Google's new checkout system provides an added bonus and strong incentive - namely a nifty little icon that helps your site stand out in the AdWords listings on search results pages. See below:

Screenshot of AdWords Link with Google Checkout Image

Notice how thefurniture.com has that spiffy green cart next to it? My guess is those advertisers are getting CTRs like they're the #1 result, despite paying for #7 placement. With an offer like that, I'd drop Paypal, too.

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