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All Eyes on You

K

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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K

All Eyes on You

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and features a video of what eye tracking looks like on-screen. Watching other people's eyeballs flick back and forth made me self-conscious about my eye movement for about five minutes...eugh. But I would be curious to see the results for some big-name sites, as well as for SEOmoz and our clients.

 

Eye tracking highlights the "hot" spots on a webpage
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