Atoning for Past Sins
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Todd (stuntdubl) has a great post at SEW on how to make a successful re-inclusion request to Google. He notes, first off, that a customer of his got banned specifically for using Link Vault, which is new information to me, as I had previously presumed that Google would not de-list sites for this but rather simply discount the value of the links.
Here's some of Todd's key rules:
- Fess up - If you did something wrong admit it and fix it
- Don't ASK WHY- You know what you did, or most likely some potential causes - At least fix those if you're going to ask WHY
- Don't whine - If it is the fate of your business you should probably be buying adwords anyhow
- Don't be a recidivist - pretty self explanatory - if you get special consideration and abuse it you won't get it again
- Don't bug 'em - G is NEVER probably going to get through their mountains of e-mail...don't make it worse
- Re-read the webmaster guidelines several times before sending off your request.
- Contact a professional and have them review your site for potential infractions, and diagnose if it is indeed a hand banning.
- Be polite
Todd's even got a good sample letter to send over to GG. I would actually consider hand writing, addressing and mailing this rather than using e-mail. Here's the address I'd opt for:
Google Search Engineering
Attn: Search Index Quality Control Team
1600 Amphitheatre Parkway
Mountain View, CA 94043
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