There are many apparent "moments of truth" in a sales cycle—those important moments when customers decide to take action. As SEO blends more and more into experience design, content marketing, and social networks, one moment becomes increasingly important: the ultimate moment of truth.
When you build a community around your company, you're building your brand and your business. In order to make that happen, you've got to have the right team in place. It's time to think differently about roles.
We talk a lot about SEO and Community, but usually they're not done in the same sentence. Jen walks you through ways to mix the two together to be as tasty as peanut butter and jelly.
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms. Whether you're building a community from scratch, or you're working on growing an existing one, this approach and process will help get your community rolling, or optimize and leverage what you already have.
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It's time to build bridges, this time between inbound marketing and research. In this post, you'll find research on participation patterns, how to spot high value users, seeding content in a new community, how to bring new life to old content, and a little bit gamification.