Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.For the average every day webmaster, one challenge is that there are many ways to c...
Since I have been working at "place company name here", specialising in search marketing I have been constantly in battle against the web developers. (still a newbie, I am mostly a web designer needing to learn about SEO, so i got a job in online marketing)For two years the website has been in development and since I joined the company 5 months ago, we are still unable to do th...
This post has been a long time coming - there's a definite need to address internal duplicate content issues in an intelligent, simple, illustrated manner. I'm hoping that you'll be able to show this to the boss (or, more likely, the engineering team) and help them achieve that critical "AHA!" moment required for all true progressive changes. Fundamentally at issue is the crea...
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
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A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...
It sounds bizarre, almost counterintuitive, but many of best minds in the world of SEO appear to be rallying around the idea that submitting an XML feed to Google Sitemaps and Yahoo! Site Explorer is actually a terrible idea....
Explanations of 15 CSS properties that aren't used much in web development these days.
Web design can be incredibly frustrating. You'd think that with all the infinite possibilities of what-goes-where it'd be pretty easy to land a design that works, yet somehow we've all been there: stuck working on a design that refuses to look right. These 8 tactics are what I use to get out of that sticky spot.
Chris Boggs called me today to chat and we got on the subject of clients who decide that a new domain is an imperative. Rather than stick to their tried and true, older, highly ranking domain, they need to launch new content at a new URL (or even split off content that had been on their old site to make it more marketable for a PR or ad team). ...
One of the more remarkable developments over the last few years in SEO has certainly been the intelligence increase of Google & Yahoo! (and MSN to a lesser degree). From 1997-2002, a page really needed to be "optimized" for search engines in ways that differed from how they were "designed" for visitors. Bravo! to the engines for closing this gap - now, it's our turn to i...
On occassion, I feel that my blog posts here may make it seem that I'm an insufferable know-it-all in the realm of SEO, which certainly isn't the case. To illustrate the point, I thought it would be revealing and worthy of discussion to bring up several questions to which I don't have good answers. Here goes: The Diminishing Value of Anchor TextThe theo...
I've lost count of how many clients have requested that music be playing in the background of their website. As a professional web developer with a few too many years of implementing ridiculous requests, I've acquired quite a knack for convincing a client that music is a bad idea. The...
This is a list of HTML elements I've found to be very poorly represented in most markup on the web today. Many of these elements offer more semantic value than actual functionality, but with the rising popularity of CSS driven design where HTML elements are used for what they were actually intended for, I felt shining a little light on them was appropriate. ...