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CrazyEgg Click Tracking & Heatmaps

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

CrazyEgg Click Tracking & Heatmaps

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Via del.icio.us - CrazyEgg, which hasn't yet launched, will be providing a service that allows websites to install software to track mouse movements, hovering & clicks. Below is a sample from their site:

CrazyEgg Heatmap

While this isn't quite as useful as the eyetracking studies that monitor where users look, I think it will help to reduce problems in information scent and improve usability. I'm certainly planning to install it at SEOmoz as a trial once it launches.

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