Return to the roots of design for a moment and remember that the art of our development is inherently tied to specific principles that have been forged over centuries of observation and creation. Digital Web Magazine has an older article that I read through with fascination today on the subject of these design principles. It's great to force yourself to think both more simply and more universally about design in general when you're trying to fit the world's ugliest logo into a design that won't repel the client or the visitors. Such is the task of the modern developer.