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Headsmacking Tip #9 - Vertical Content Can Earn You Links

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

Headsmacking Tip #9 - Vertical Content Can Earn You Links

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

For the next in our headsmacking series, I thought we'd look at the ever-challenging task of bringing links to your site. Though it may seem daunting, sprinkling some creativity on the link acquisition puzzle can definitely make the process easier (and sometimes, more fun, too). One of the strategies that seems to elude many site owners and marketers is that of leveraging their vertical content to help earn links. There are dozens of vertical directories and vertical UGC/Web 2.0 portals that cater specifically to providing references to those offering content in areas like whitepapers, web-based tools, downloadable software, geographic-specific content, audio, video, feeds and many more. Here's just a tiny sampling:

The beautiful part about these link sources is that anyone and everyone can benefit.  Even if you don't have the right kinds of content today, by spending some time and effort expanding into areas like downloadable content, whitepapers, videos, podcasts, software and feeds you can earn significant link juice from some worthwhile sources. Just don't stop at this brief list I've created - if there's a type of content, a way you present it or a vertical it can apply to, there's almost certainly an opportunity to get links to it - you just need to brainstorm and start searching.

p.s. Tomorrow I'm heading over to Microsoft for a full day of SEO training, and didn't have time to send Rebecca any suggestions for the weekly roundup, so if you have any, please shoot them her way!

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