In just over a week I will be making my speaking debut at an industry conference. I'll be speaking at the a4u Expo in London, which is aimed at affiliate marketers, but is also twinning with SES to cover search. My particular session is on social media/networks and how they are being used by brands to drive sales (my co-speaker will be looking at it from the affiliate point of view).

Now I'm a pretty organised chap, and so think that I've probably got my presentation pretty much wrapped up. However, following in the footsteps of Catherine at Sticky Content, who invited peer contributions for her presentation at the Online Marketing Show this summer, I'd like to invite the wonderful Mozzers to suggest any examples they can think of where brands have used social media/networks (in all their forms - it doesn't just need to be MySpace & Digg) to promote themselves, and hopefully drive sales.

Hopefully there will be some great suggestions, forcing me to re-write my presentation. However, I do have to have the final version over to the organisers by October 19th, so you don't have long. Even if I don't get to use any or all of them, this will hopefully provide a good forum to discuss real-world uses of social media. I'll also aim to share my presentation here after the event, for all of you who can't make it over to London.