Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems.

When I started out, I didn’t want to manage a big team. So I looked for ways to automate repetitive work, not because of budget constraints, but because I wanted to scale without growing overhead.

Today, with tools like ChatGPT, Claude, and Colab, you don’t even need to learn how to code to do the same.

In my MozCon talk, I’ll show you how to build custom tools using AI and no-code workflows. Whether you’re working solo or in a lean team, you’ll walk away with a practical framework and the confidence to start building without a technical background.

Everyone’s talking about automation and scale, but the real blockers are often mindset and knowing where to start.  You don’t need to understand APIs or code syntax. You don’t even need to touch a no-code platform.

The bigger challenge is knowing what to build and making sure you’re not creating something that only solves a problem for you.

• How do you know an idea is worth building?
• How do you make sure it’s helpful to others?
•  How do you test whether it could become something bigger?

That’s where this talk comes in.

I’ve built many SEO tools over the years for internal workflows and external tools. This process works because I’m not a developer, and I’ll show you how I get it done at MozCon London.

Here’s what I’ll cover:

How to come up with tool ideas worth building

I’ll show you how to find opportunities hidden in your workflows and transform repeated tasks into scalable tools, whether for your team or a broader audience.

How to validate your idea before building

 You don’t need to build the whole thing to know if it’s worth it. I’ll share quick ways to gauge interest, test demand, and avoid wasting time on tools no one needs.

How to build your own tools using no-code and AI

 From using ChatGPT to write Python scripts, to plugging them into tools like Colab or Streamlit, I’ll walk through the exact platforms and workflows I use to go from idea → working tool → sometimes even SaaS product.

This session is for marketers who want to work smarter, including:

• Freelancers and consultants looking to automate repetitive tasks and free up time for strategy
• Small agency owners who want to scale without increasing headcount
• In-house marketers who want to build tools for their team without waiting on devs
• Anyone curious about testing ideas or spinning up MVPs without touching code

If you’ve ever thought, “There has to be a better way to do this,” this talk is for you.

You don’t need to wait for technical help or stumble through code to get started.
With the right tools and mindset, marketers today can build faster, automate smarter, and even test product ideas without needing a developer.

🎟️ Don’t miss it

Join me at MozCon London to learn how to ideate and build no-code tools that automate repetitive tasks and generate revenue.

If you're travelling with friends for MozCon London, use this bulk discount code to get a free seat when you buy three tickets.