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How to Get Lots of RSS Readers to Click-Through

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

How to Get Lots of RSS Readers to Click-Through

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

With the popularity of RSS readers skyrocketing (particularly in tech-savvy fields like SEO and webdev), writers in these arenas are realizing how critical it is to have compelling titles and a great first few lines in order to get the RSS subscribers to click-through to the site. This morning, Donna identified one terrific method for making sure readers will click an RSS link... Tell them not to.

I thought I'd identify a few more good ones:

  • Start the post with "The secret to amazing results with..." or "What XXX doesn't want you to know" - anything with an air of mystery that's also on-topic for your sector is going to push the CTR.
  • The tried and true numbered list, i.e. "7 Methods for.." the "25 things I hate about..."
  • Controversial or Incendiary titles - i.e. " The scumsucking troglodytes at XXX" or "These guys are on my S--- list"
  • Shocking news - i.e. "New feature from XXX" or "Unbelievably cool new site"

Any others you particularly like?

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