
Most Valuable Link Award
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

The first thing I had to do was consider criteria:
- Authority site
- Tons of traffic
- Lots of visibility in a web active community (so you get more links after folks see it)
- Lots of click-throughs to linked content
- Multi-theme website so it doesn't skew your "on-topic" relevance
- Uses descriptive anchor text and descriptive surrounding text
- Credible and respected source
- High PR (just for kicks)
- Tons of inbound links
- A whole section of content about just your link
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