You’ve fixed site speed, optimized content, and earned backlinks, but your brand is all over the place.

Inconsistent brand signals are hurting your search performance, and not just in Google. AI Overviews and LLMs rely on cohesive signals to surface your brand.

At MozCon, I’ll show you why brand is the third pillar of SEO and how to fix the disjointed execution holding your visibility back.

You’ll learn how to tighten your brand across every touchpoint, align your presence with search behavior, and stay relevant in a future where rankings alone won’t save you.

We’re in a new ecosystem where search engines prioritize clearly defined entities over loosely optimized brands. Sadly, many companies are sending mixed signals to LLMs and search engines.

This lack of cohesion makes it harder to understand what your brand does and why it should rank. Even worse, it makes you invisible in the moments that matter.

Here’s how that shows up:

• Inconsistent messaging across pages, platforms, and teams
• Disjointed social profiles with outdated names, missing handles, or broken links
• Underutilized schema that fails to connect brand identity across assets
• Siloed execution between SEO, content, and PR, leading to duplicated efforts and missed opportunities
• Poor rebrand hygiene, such as metadata, URLs, and design updates that never reach search-critical properties

Brand is a ranking signal, and when it’s mismanaged, it erodes authority across traditional and AI search features.

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading.

Here’s what I’ll cover:

How search engines and LLMs interpret brand signals

 I’ll use a TensorFlow visualization to explain how Google and LLMs view your brand. You’ll see what influences those connections and how to ensure your brand gets more mentions and citations.

A checklist to strengthen your brand across the web

I’ll share an audit-friendly list of assets most teams ignore when optimizing for brand SEO. You’ll get an actionable process to reinforce your brand identity across every touchpoint.

How to prepare your brand for emerging search features

 Generative search is changing the rules. I’ll show you how to future-proof your digital strategy for the current changes and what’s coming next.

This session is for SEOs and marketers who want to go beyond checklists and think more strategically about their brand’s positioning. It’s especially relevant for:

• SEOs ready to step outside the “10 blue links” and execute like holistic marketers
• Generalist marketers who want to take ownership of search visibility
• Marketing leaders looking to future-proof their brand in an AI-first world

Search is evolving faster than ever. Rankings don’t guarantee traffic, and visibility depends on how people and algorithms understand your brand.

This talk gives you the mindset, tools, and next steps to build a stronger brand signal across every touchpoint that matters.

🎟️ Don’t miss it

Join me at MozCon London to understand how to optimize your brand for SEO and LLMs. 

If you're travelling with friends for MozCon London, use this bulk discount code to get a free seat when you buy three tickets.