AI Overviews, zero-click results, and search updates are pulling attention away from your site. Your content may still rank, but that doesn’t guarantee traffic, and if no one clicks, no one converts (at least not through your website, anyway).

Traditional SEO strategies rooted in rankings and backlinks aren't enough anymore. You need to show up everywhere your audience is already looking, and that’s not something SEO alone can deliver.

At MozCon, I’ll show you how to move beyond siloed tactics and build integrated strategies that drive brand visibility across every channel. If your audience is showing up on a platform, your strategy should get you to meet them there.   

There was a time when SEO alone was enough to earn recognition and build trust. All you had to do was rank for your keywords, show up consistently in the SERPs, and your brand earned recognition by default.

That era is over.

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities. 

The organic real estate that once fueled brand awareness is shrinking fast, and that affects your ability to get in front of potential customers.

The consequences include:

• Fewer brand impressions
• Weaker recognition from potential first-time visitors
• Lost demand for your product and services
• A lack of trust and credibility

To compete, you need an integrated strategy that gets you in front of your ideal customer early, often, and everywhere they’re paying attention.

Marketing has worked in silos for a long time.

Digital PR often runs campaigns with a narrow focus, chasing backlinks without considering broader brand impact or cross-channel integration. SEO teams optimize pages without aligning with affiliate partners or influencer programs. Everyone fights for budget while duplicating work, or worse, working against each other.

This fractured model leads to a fragmented search experience.

Brand visibility requires a unified strategy, not separate channels. You need campaigns that amplify your message everywhere your audience already spends time.

In my MozCon talk, I’ll show you how to build a digital strategy that prioritizes brand and drives product demand.

Here’s what I’ll share:

• How to create integrated campaigns that bring SEO, brand, Digital PR, and influencer marketing into one cohesive strategy
• How to make digital PR work harder to earn brand recognition and visibility
• A case study on how we helped a global sports brand rank for a major category term and increase product demand
• How to tie brand mentions and visibility to SEO performance

This session is for marketers who know the landscape has changed:

• Heads of SEO who want to win bigger budgets by proving impact beyond backlinks
• Heads of Digital and Brand ready to break silos and align teams for full-funnel results
• Anyone looking to increase brand visibility in an AI-driven search world where rankings alone don’t cut it

SEO isn’t just about links and rankings anymore. You need to become the brand your audience already knows before they even hit search.

In this talk, I’ll give you the strategy, structure, and case studies to prove why integrated campaigns work and how to build them yourself.

🎟️ Don’t miss it

Secure your spot at MozCon 2025 and learn how to scale visibility across every channel that matters.

If you're travelling with friends for MozCon London, use this bulk discount code to get a free seat when you buy three tickets.