Omniture's Matt Belkin on Visitors vs. Visits
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read:
Here are my top reasons for using visits:
1) Visits are more accurate than Unique Visitors.
2) Every Visit represents an opportunity to persuade or convert a visitor to a customer.
3) Measuring visits is based on fairly established industry standards
Guess I'm on an analytics binge today.
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