Skip to content
Analytics 2eba248

Omniture's Matt Belkin on Visitors vs. Visits

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

Omniture's Matt Belkin on Visitors vs. Visits

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read:

Here are my top reasons for using visits:
1) Visits are more accurate than Unique Visitors.
2) Every Visit represents an opportunity to persuade or convert a visitor to a customer.
3) Measuring visits is based on fairly established industry standards

Guess I'm on an analytics binge today.

Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

GA4 Custom Event Tracking for SaaS Without the Headache

GA4 Custom Event Tracking for SaaS Without the Headache

May 20, 2025
Common Analytics Assumptions — Whiteboard Friday

Common Analytics Assumptions — Whiteboard Friday

Jan 03, 2025
5 Reasons Your Direct Traffic Can Suddenly Drop

5 Reasons Your Direct Traffic Can Suddenly Drop

Dec 30, 2024

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.