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One Page at SEOmoz out of the Sandbox

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

One Page at SEOmoz out of the Sandbox

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

I've noted on several occassions that SEOmoz is largely sandboxed at Google. Despite having great, natural link popularity (thanks everyone!), the traffic from Google is on the order of 20-50 people a day, all of whom either typed in 'randfish' or 'seomoz'. Thankfully, at Yahoo! and MSN, the site ranks spectacularly for a great variety of searches (but, it seems that web-dev types don't use those engines much).

Today, however, I was shocked to see 50+ visitors from Google for a single phrase - search ranking factors. It appears as though the recent article is #1 in Google's SERPs. Naturally, I was very excited, and immediately began checking my other unique articles that received a large number of links:

Nope. Not ranked anywhere for anything on any of those. On each, I see 20-30 pages ranking first that all link to the document in question, so we can safely assume that the site is still boxed, but Google let out that one page...

This is the first time I've ever observed a phenomenon like this in regards to the sandbox. At this point, I'm guessing that Google may actually pull the rest of the site out in the next few days. If so, we've found a cure for sandboxing - lots and lots and lots of legitimate link love. The article has 450+ links according to Yahoo! and my tracking software shows visitors from nearly 1000 unique referring pages.

In the meantime, if there are any Google engineers reading this site, let me beg you not to treat SEOmoz special. I have no problems remaining "boxed" indefinitely and definitely don't want to be manually bailed out. I'm conducting research here, people ;)

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