8 Ways to Use Email Alerts to Boost SEO
Email alerts can show you the freshest link building and relationship-building opportunities. In today's Whiteboard Friday, Rand offers eight specific types of alerts that you can set up to improve your SEO.
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Google Announces the End of Author Photos in Search: What You Should Know
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
Screen Size Matters: Adapting Content Strategy for Multiple Devices
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study
The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here's the result of analyzing more than 11,000 questions.
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Is Your Content Credible Enough to Share?
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Quintessential Seattle Places to Visit During #MozCon 2014
As MozCon 2014 approaches, we've put together another list of amazing places, some special discounts, and a slew of activities that you can enjoy in Seattle.
What Can Mid-Century Design Teach You About User Experience?
Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?
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Tips and Tactics for Amplifying Your Content
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.
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What Content Marketers and Journalists Need to Learn from Each Other
Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It's high time they shared the tricks of their trades.
The Guide to Creating a Great Kickstarter Video
If you’re planning to crowdfund a project (through Kickstarter, for example), few things will give you a leg up like creating a solid video to explain and pitch your idea.
Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook
Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter's head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards.
Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
IPv6, C-Blocks, and How They Affect SEO
You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks).
Is Google Analytics Hurting your Business?
When is “Good Enough” good enough? At Brighton SEO this year one of the talks opened with a rather bold statement: “Delete Google Analytics”. In this post, you'll question the common wisdom that Google Analytics is the best thing since hypertext protocols and ask yourself whether it might actually be harming your business.