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I used to spend a lot of my time plowing through Google to find potential link targets for client websites, I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because...
Welcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! ...
If you've been following my posts on Linkscape's index, you know that we've been trying to aim for fresher, better and larger indices over the past few months, but have been finding some very tough challenges. It turns out that indexing the web, canonicalizing millions of pages and calculating a link graph with quality metrics is super-hard; who knew? :-) As part of those...
Does your Google+ profile rank incredibly well in Google’s search results for your own name? Colleagues mention that their G+ profile now outranks all other online identities that they’ve worked for years on. My own Google+ profile, just 5 months old, ranks...
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Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfec...
In early 2010 I shared a keyword tool I developed called Keyword Eye here on SEOmoz. I received some great feedback as a result of doing that. It's changed quite a bit since then, it had a major revamp, there were ups and downs, trials and tribulations, so thought I'd take this opportunity to share it again with readers who may remember the original post and new readers alike.
In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. I know I've worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is one of the most common questions we get asked -- how am I doing?
It's nearly 2012, and that means we get to revisit our expectations for 2011 and prognosticate for the year ahead. In keeping with tradition, I'm first going to evaluate my predictions from last December before determining if I've got the cred to make some for 2012. Here's the rules: For each prediction, we'll grade using the following points system: ...
Social media is a mess. There’s Facebook which now has over 800 million registered users, Twitter with over 300 Million registered users, Google+ who has some insane growth potential, Tumblr who’s traffic has almost doubled in 2011 and who pulled in more than 17 million unique visitors (US) in November 2011, and so on. The list goes on and on. The internet is filled with so many different social outlets who seem to rise in fall every day. So, as a business, where should you invest your time and money?
It’s the 1st January 2012. You've been inundated with well-wishing SMS messages from numbers you don't have saved. You got up late and have only just showered. More than likely, you’re unbearably hungover. Like many others you have just begrudgingly thought about remedying the sour taste in your mouth...
If you are doing (or used to do) a lot of guest blogging, you are likely to have plenty of useful contacts stored in your Gmail (or Google Apps) account. While there are plenty of ways to efficiently organize those contacts (using software like Raven SEO Tools or maintaining your contact ...
I recently watched a great talk by Rand over at Hackers & Founders that he titled, "Inbound Marketing for Startups" and it made me think about what is arguably the question that is on the mind of every startup founder: "How do I get my new company/website to gain traction?"
If you're a patron at search events, conferences and workshops, you might walk away the way I typically do: full of "stuff" to try but no clue where to start. Weeks go by, your notes become a beautiful art piece with dozens of brown coffee cup circles and doodles, eventually getting crumpled into a ball and tossed across the room just next to the trashcan you were aiming for....
Often times, you need to discover the right combination of tools in your toolbox to have the internet work for you. In regards to twitter, you can pull more data than you've ever wanted - and easier than ever. I wanted to share some information that I've managed to make use of for a variety of projects, that turned out to be rather helpful.