The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
At SEOmoz, we compute and track correlations against Google search results with each Mozscape index release. Recently, we've noticed some interesting changes in the page level vs domain level link metrics and decided to investigate.
The Distilled Searchlove conferences are coming up in London and Boston in just over a month. Will Critchlow discusses the exciting new speaker lineup, PRO Perks for SEOmoz community members, and a special bonus video you can watch immediately to get you geared up for Searchlove!
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank. However, I honestly don’t think it’s received its due attention and if you were AFK for a few days or don’t have the option to be “jacked into the feed”, you may have missed it entirely.
Being able to get in front of trending keywords can be a valuable but difficult task. In this week's Whiteboard Friday, we'll be talking about predicting keyword volume - before the data is even in adwords!
The Google algorithm is too complicated to be understood in just one number, so we're happy to announce five new "top view" metrics on MozCast, including: Domain Diversity, SERP Count, EMD Influence, PMD Influence, and the "Big 10" domains.
During my talk at MozCon 2012, attendees learned about the Structured Social Sharing Formula (SSSF): 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with...
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Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.
In short, we needed to find a way to break into the jam packed real estate blog realm and find a unique voice that would help us stand out. When we first started we averaged 3,000 visitors a month. Less than seven months later, our growing real estate blog receives between 30,000 and 70,000 visitors a month.
People talk a lot about APIs in the SEO industry - the tools you can build with them, the competitive analysis data you can access, thereports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and most importantly the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
Most startup projects struggle to self-sustain with the monthly bills and need outside investment in order to survive. I will share some insight info on how we manage to self-sustain and grow with the user generated moving reviews website and some tips on how you can apply that to your start up too.