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SEO Training Series - First Day Wrap up

Jennifer Sable Lopez

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Jennifer Sable Lopez

SEO Training Series - First Day Wrap up

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

We just wrapped up the first day of our Pro Training Series 2009, and what a day it was! I think most people would agree with me when I say that the speaker line-up was absolutely amazing! Every single one of them brought their A-game and provided attendees with wickedly awesome information. I know, I know I'm a little biased eh? But I've seriously been in awe all day long, watching some of the best presentations I've ever seen.

Throughout the day I've had my eye on the Twitter stream, responding, retweeting and keeping people up to date one what's coming next. Almost every single tweet has been positive except for the fact that it's freezing in here (but really, what conference isn't cold?? I freeze at every single conference I go to). As with SES San Jose, I've put together a compilation of all the amazing information that attendees have been coming away with and tweeting.

The sessions and tweets are listed in descending order, in other words: select * from session order by session.time desc. Also you may be wondering where the Q & A session is... I felt it needed a post of it's own, so stay tuned!

(Please excuse my horrible images, I had to use my cell phone.)

Good Vs. Great: Why Some Startups Make the Leap and Others Don't

Dharmesh Shah

Dharmesh Shah - Startups at SEOmoz training
fabioricotta

this was the best "startup" presentation I've ever seen... congratz @dharmesh and @seomoz

fabioricotta

we (SEOs) are web ninjas and maniacal about data - said @dharmesh xD #seomoz

davidmihm

@dharmesh "successful entrepreneurs try things and fail very rapidly" iterate CONSTANTLY #seomoz

barbjacobucci

@dharmesh has our attention at #seomoz. talkin' startups.

barbjacobucci

if you aren't completely embarrassed by your new product,you waited too long - @dharmesh #seomoz

timpoindexter

an entrepreneur's goal is to take their awful idea and make it suck progressively less over time, says @dharmesh at #seomoz

conradsaam

"You will have many chances to screw things up." #seomoz

cassy82

Financial Risk: 100% of $20 million VS 10% of $200 million (by @dharmesh) #seomoz

MCrites

@dharmesh the best feedback 4 startups is when people start paying you money. The second best feedback is when they STOP paying you. #seomoz

conradsaam

@dharmesh "Write a blog, not a business plan". #seomoz

carriehinkle

Listening to a great presentation from @dharmesh about building a successful tech startup @ #seomoz. "Recruit superheros in the making"

PPCSummit

From @dharmesh, the best startups grab the customers that are sitting on the sidelines and not yet in the game to sell to. #seomoz

The Pacman Chunk of the Piechart: Getting Links

Tom Critchlow

Tom Critchlow - Link Building at SEOmoz
training

SEOmom

#SEOmoz Seminar. Tom Critchlow covers link bldg w/your Unique Selling Proposition... + pic of Rand as Dr Evil.

fabioricotta

Good points on how small brands can beat big brands - by @tomcritchlow at #seomoz seminar

fabioricotta

good point by @tomcritchlow - "identify successfull strategies" - you can begin by using SEOmoz Top Pages tool! #seomoz

cassy82

Competitor Analysis: There are basic links in each niche Get them all. Reverse Engineer your competitors! #seomoz

cassy82

Great Phrase "Competitors are people who rank" by @tomcritchlow #seomoz

fabioricotta

Good tip by @tomcritchlow - Investigate the links to sites already listed in niche directories #seomoz

Ed_Reese

Just realized Will and Tom Critchlow are not the same person. Thought Will reverse aged somehow since last year. #seomoz

MCrites

@tomcritchlow is killing it with linkbuilding tips... love the idea of broadening link sources across niches #seomoz

fabioricotta

@tomcritchlow is blowing my mind with all fast tips he is giving at #seomoz seminar

Ed_Reese

Use Google's Content Network to find companies open to linking back to you. Great tip from @tomcritchlow #seomoz

cassy82

Linkbuilding Requires Resource: Business Development Managers, Community Managers, Developers #seomoz

MidiaDigital

uma das melhores palestras de seo que eu já vi. Estratégias avançadas de lkb em inglês britanico e em 45min hehehe #seo, #seomoz

Sustain Verticality for 3 Rounds

David Mihm - Local Search

David Mihm - Local Search at SEOmoz Training
SEOBoy

Google local business center (LBC) best to approve listing manually to maximize Google's trust. By David Mihm at #seomoz.

Ed_Reese

@davidmihm & Google Local. Check out his incredible Local Ranking Factors for the complete details: http://bit.ly/HQPPF #seomoz

fabioricotta

you should use microformats to improve your local search rankings - by @davidmihm #seomoz

cassy82

Location Page Optimization Tips-> Submit your location page for each location as your LBC Url, use geographic kwd in Titles #seomoz

Ed_Reese

Per @davidmihm Link out from your contact page to main citation sources and YouTube videos to increase rankings & reviews. #seomoz

MidiaDigital

David Mihm e Matt Brown falando sobre busca local e universal search: ambos falam da importância dos microformats. #seo, #seomoz



Matt Brown - Image & News Search

Matt Brown - Image Search at SEOmoz training
Ack! twitter glitch... no tweets coming through. Matt's giving us awesome information! Tips for optimizing news - which is easier than image optimization. How do you get image search to turn into money?
  • Alt attribute is the highest ranking factor.
  • Keyword in the filename
  • Differentiate alt text - don't want all the pictures on a page with the same alt text
Ed_Reese

Arrrgh. Twitter down right in the middle of the #seomoz conference.

ThunderSEO

Optimizing your image alt tags can help your search engine rankings #seomoz (via @matthewjbrown)

cassy82

News search mistakes to avoid: registration walls, changing URLs, changing headlines to update story, bad relateds #seomoz

Make SEO Tools Work for You

Nick Gerner - Linkscape and other SEOmoz tools

Nick Gerner - Linkscape at SEOmoz Training
dharmesh

At the #seomoz seminar. @gerner totally rocks. He's one smart freakin' dude.

seomoz

Woot! @gerner talks about the value of #seomoz Q & A and how to find answers to questions already answered plus get specific answers

cassy82

You Want to Be here ->mR = mT! #seomoz

fabioricotta

@dannydover citou o bit.ly como ferramenta para monitorar links de competidores... #seomoz



Tools from Across the Web

Danny Dover
Danny Dover - SEO Tools
davidmihm

@dannydover presenting @seomoz 'how to make seo reporting sexy' obviously step one is to grow KILLER facial hair #mozinar

Ed_Reese

Add a "+" to the end of any bit.ly link to get almost real time analytics. "Sweeeeeet!" #seomoz

SEOBoy

SEOs need to better understand the web developer world to improve overall campaigns from @DannyDover at #seomoz

First you Get the Keywords, Then you Get the Money

Ken Jurina

Ken Jurina - Keyword Research
Enquisite
Linkscape
Ed_Reese

Enquisite mentioned as tool for long-tail keyword research. It's a good anlaytics tool. Worth checking out. #SEOmoz #mozinar

ThunderSEO

Use Google Insights, Trends, and AdWords tool & IceRocket, ScoutLabs and Twitter to find low-competition keywords #seomoz

cassy82

Usando O Google Keyword Tool, Volume alto de busca, e pouca competicao, eh hora de atacar! #seomoz


SEO is Nothing without Content

Structurally Sound: SEO for Site Architecture


Rand Fishkin - Begins the SEOmoz training
Jeremy Dearringer

@Rand at @seomoz training "Links, Links, Links!" http://yfrog.com/4zqa7j

MCrites

SEOmoz Pro Training Seminar Word of the Day: "automagically"

cassy82

Se o nofollow esta funcionando em seu site, para que remove-los? #seomoz

grav

At SEOmoz training - let your privacy policy get crawled - don't block in robots.txt, use rel="noindex, follow" instead.

mpvanwinkle

SEOMOZ Rand Fishkin notes that for content-driven sites, sharing is your most important call-to-action. make is a priority in your design

cassy82

How to earn links to UGC -Make it Easy to Share -Reward Links with Trackbacks -Make Sharing functions a Call To Action #seomoz

briancarter

SEOmoz 2009 Tips & Tricks Seminar Kicks Off http://bit.ly/9wP6L #seomoz


See you all tomorrow for more great tips, tricks and information!
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