Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing:

I'm saying something about the "linkerati" here, hence the air quotes :)
(link)

If you watched last week's Whiteboard Friday, you'll notice we used a similar editing technique (don't worry, we're not going to go overboard with it in the future). The video's a little fun, a little more in-depth, and hopefully educational for those who like to consume their online marketing concepts through show-and-tell. You can find the video - SEOmoz's Social Media Marketing - on the BlogOnExpo site, along with other presentations from folks like Neil Patel and interviews with others, like Matt Mullenweg.

Many thanks to Aditya for the BlogOnExpo production and a special thanks to Scott Willoughby for his hard work in creating the video.

p.s. I note that the video seems strangely unavailable on Google Video right now. I had to download it to my machine to get it to work...