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Serious Sandbox Theories
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
![Serious Sandbox Theories](https://dhxe2br6s9irb.cloudfront.net/images/post_images/any-questions.jpg)
The thread covers more than a dozen unique theories on why the sandbox exists and what the algorithmic piece behind it is. I've compiled a current list of ideas brought up:
- Site Structure & Topic Organization - The internal structure of a website's categories & topic drill-downs influence are more strongly scrutinized by Google
- Non-Commercial Backlinks - Google prefers backlinks that come from .edu, .gov and other TLDs unavailable to the commercial web
- Click-through Data - Google measures click-through metrics on the SERPs and ranks poorly clicked-to sites lower
- Deeplink Percentage - Google views a high ratio of links to internal pages as a sign of organic linkage and gives sites a boost based on this
- Hilltop Hubs - Google only ranks sites well if they are linked to by the 'hubs' of the industry, as per the Hilltop Algorithm theory
- Domain Diversity - The range of sites across unique IP C-Blocks linking to a site influences rankings positively if it's diverse, negatively if it's narrow
- Age of Site - The classic sandbox theory that a site's age figures into its ability to rank, with a preference for older sites at Google
- Age of Incoming Links - As links age, they become more important and more weighted in Google's eyes
- Poison Links - When certain spam sites link to you, Google penalizes
- Visitor Metrics - Google uses the toolbar to measure how long users spend on a particular site and reward/penalize based on long/short visit lengths
- Validity of Links - Google uses advanced/unknown methodologies to sniff out 'fake' or SEO built links rather than organic links
- Money Keywords - The sandbox is a filter applied only to competitive or lucrative keyword phrases in an effort to combat spam
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