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Setting Goals is Critical to a Traffic Building Campgaign

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

Setting Goals is Critical to a Traffic Building Campgaign

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Setting Goals is Critical to a Traffic Building Campgaign

No matter what type of website you run, there's a bigger site in your niche (or globally on the web) that can send you a great number of visitors if you make the right moves. Making a list of those goals is part of a link/traffic builders responsibility - identifying the sites you want links and traffic from and finding ways of getting that traffic. Go ahead - dream big. But, don't forget to make the list ordered - from "pretty good chance of being listed" to "If I get a link from them it's Cristal and Caviar all night".

Right now, atop my own personal list for SEOmoz is the much-lauded AListApart - the resource "for people who make websites". Currently, the topics list contains not a single description of a topic segment for which I could submit an article on SEO. Whereas a more practical individual might shoot for another site due to this somewhat large barrier; I'm not dissuaded.

However... I would love suggestions. Any ideas on an article I could write that has a chance of making it to ALA?

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