Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz has gone fishing for links quite successfully in the recent past.

Our recent heavily linked-to projects include:

Search Ranking Factors List | 1,280 links (Yahoo) | Page Views - 52,406

Beginner's Guide to SEO | 7,620 links (Yahoo) | Page Views - 66,636

IP Lookup on Google Maps via AJAX | 277 links (Yahoo) | Page Views - 46,545

That's a lot of link love coming to these projects - we'll certainly be launching quite a few more over the next year in order to exploit this trend to the fullest (while it lasts).