Skip to content

Cyber Sale: Save big on Moz Pro! Sign up by Dec. 6, 2024

Search engines 5511dd3

The Freemium Business Model

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

The Freemium Business Model

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with:

Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.

It's nothing new to the search marketing community that this is one of the most effective ways to build an online business, but what is new is the name Fred's given it - the Freemium Business Model. This is one of those terms (unlike Sandbox or Web 2.0 or SEM) that actually does a good job of describing the service.

 

Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Use Google Ads AI & Machine Learning To Run Better Campaigns

Use Google Ads AI & Machine Learning To Run Better Campaigns

Jul 26, 2023
The New Best Practices for Native Advertising on Editorial Sites

The New Best Practices for Native Advertising on Editorial Sites

Nov 17, 2020
Programmatic Delivery: The Future of Content Marketing and Promotion?

Programmatic Delivery: The Future of Content Marketing and Promotion?

Jan 16, 2017

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.