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The Keys to Online Success in Simple Equations and Links

Online Advertising
Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

The Keys to Online Success in Simple Equations and Links

Online Advertising

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

There's really no introduction necessary. This is one of those posts that will appeal to some people quite nicely and make others yell "linkbait" - which happens pretty much anytime SEOmoz publishes something in a list format. Hopefully you'll enjoy the break from our usual:

Basic Equations

  1. Great Writing/Multimedia/Tools + Interesting Subject Matter = Link-Worthy Content
  2. Link-Worthy Content + Solid User Experience = Great Website
  3. Great Website + Proper Optimization Techniques = High Rankings
  4. High Rankings + Proper Keyword Targeting = Tons of Traffic
  5. Tons of Traffic + Effective Monetization Strategy = Successful Business Model
  6. Succesful Business Model + Physical & Emotional Health = (Most) Everything You Ever Wanted

The Links
Some of these are examples, others are compendiums or resources that can illustrate what folks on the web are talking about, linking to and visiting and some are simply how-to articles or explanations.

Great Writing:

Great Multimedia:

Great Tools:

Interesting Subject Matter:

Solid User Experience:

Proper Optimization Techniques:

Proper Keyword Targeting:

Effective Monetization Strategy:

Please do add your own relevant links - we're smarter together, and there's no way I've come close to being comprehensive with my lists.

p.s. Expect to see more blogs from Scott, Rebecca, Jane & Jeff over the next week. My dad had emergency surgery last night and will be in the hospital for another 5+ days; Gillian and I will, thus, both be out of touch much more than usual.

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