Skip to content
Moz news 2 649533a

The Long Tail of Lego & How their Site Gets it Right

Rand Fishkin

Table of Contents

Rand Fishkin

The Long Tail of Lego & How their Site Gets it Right

The Long Tail of Lego & How their Site Gets it Right

I noticed this well thought-out post today from Chris Anderson at the Long Tail (which is a blog I've been meaning to read for some time now). It's on what Lego has done with their website, marketing campaign, demographics and mail order campaign to create a great two-way system of service for their customers.

Although Chris really likes the Death Star (which I have to admit is darn cool), I'm a fan of some of the historical Lego sets, like the Baron, here. Actually, everything in their sculpture category is pretty neat.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Convince Your Boss to Send You to MozCon 2025 [Plus Bonus Letter Template]

Convince Your Boss to Send You to MozCon 2025 [Plus Bonus Letter Template]

Jul 03, 2025
How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

Jun 18, 2025
London Calling: 15 Activities to Bookend Your Trip to MozCon

London Calling: 15 Activities to Bookend Your Trip to MozCon

Jun 17, 2025

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.