This Week in Search for 11/26/09
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
- Google Displaying Site Hierarchies in SERPs:
Google provides yet another reason to have sound site architecture.
- Google Displaying Movie Times in SERPs:
In addition to the many other things Google is testing, movie showtimes are being shown in the SERPs.
- ACC Approves Microsoft Yahoo Deal in Canada & Australia:
After a 40 day review the ACC approved the deal which will allow Bing to power Yahoo search results in Canada & Australia.
- Michael Gray - How Bing & WSJ Could Team Up on Google:
Whether you agree with Gray or not, his post aggregates some of the most relevant articles following Rupert Murdoch's announcement several weeks ago.
- SEOmoz Advanced Training Series on DVD:
The latest release of the training series has arrived. And if you order the 6-disc DVD set before December 6th you will get 20% off, plus free shipping.
- Avinash Kaushik - Measuring Social Media:
How should you track success on sites like Twitter? In a forward-thinking post on social media analytics Avinash offers several suggestions. On a related note, Econsultancy also has a list of 35 Social Media KPIs worth looking over.
- How Web Analytics Helped the Obama Campaign Win:
Dan Siroker left Google to become the Director of Analytics for the Obama Campaign. In his hour long presentation he shares some amazing statistics & interesting tactics they used to help Obama win the election.
- Cuil Theory Poster:
Licenseplate's tongue and cheek poster captures the essence of Cuil.
- Link Builders Share Advanced Queries:
You've probably used the Advanced Search Operator Guide (it's a useful resource if you haven't), but Garrett French's compilation includes 21 advanced queries used by expert link builders to identify link opportunities.
- 69 Sexy Portfolio Designs:
The designs are not all conversion focused, but Smashing Magazine's list of 69 portfolio designs has some elegant layouts that'll provide idea inspiration.
- Google News - Eric Enge Interviews Josh Cohen:
Maile Ohye talked about Google News SEO and best practices a number of months back, but Enge's interview with Google News' Senior Business Product Manager offers some useful Google News insights.
- Get Elastic - Increase Average Order Value:
GoDaddy might be the extreme when it comes to upsells during their checkout process, but if you have an e-commerce site, testing the location of your "continue shopping" button on your checkout pages might lead to increases in average order value.
- Online Dating Trends:
How much do looks matter on dating sites? OK Cupid helps answer the question with interesting user behavior data.
- 21 Tools for Spying on Your Competitors:
Bryan Eisenberg's compilation of competitive analysis tools is a useful one. Although admittedly, if it were my list I might add a few other SEO tools, too. :-)
- Feedburner Integration with Google Analytics:
Google Analytics users now have better campaign tracking and subscriber consumption statistics for their Feedburner feeds.
- Page Load Times & AdWords Quality Score:
Matt Cutts recently talked about how page load times will play an even bigger role in organic search, but ROI Revolution shares a few other reasons to identify and fix long page load times.
- e-Marketer - Cautious Optimism for Holiday Sales:
Good news for e-commerce sites from e-marker. The holiday season could yield big online wins for retailers.
- Google Analytics API - Development Growth Continues:
Juice Analytics' flow visualization is yet another creative extension of the rapidly growing Google Analytics API.
- Linkbait - Mint Aggregates Finance Related Twitter Streams:
Mint has great design and their blog has it's fair share of great linkbait, but their new Twitter aggregation is also intriguing.
- Luna Metrics - GA Plugin for Copying Goals & Filters Across Multiple Profiles:
If you're a GA user and you have to set up 20 profiles with the exact same goals, the Luna Metrics plugin is a great time saver.
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