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Underpants Gnomes Business Model

Online Advertising
Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

Underpants Gnomes Business Model

Online Advertising

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Pat at ConversionRater has a hilarious post on the similarities between some Web 2.0 business models and the underpants gnomes of South Park.

  1. Collect underpants.
  2. ????????
  3. Profit!

Somehow, I don't think these guys are getting a lot of funding.

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