This week Rand's invented a new word: "bucketizing."  What the heck does this mean, you ask?  It's the process of putting keyword groups into different buckets--segmenting them, if you will--by different factors such as traffic volume, intent, conversion rate, etc.  Rand describes the process in more detail in the video, but this is a valuable way to organize your gigantic keyword lists into manageable groups to help you prioritize and manage your efforts.



SEOmoz Whiteboard Friday - Buckets & Buckets of Keywords from Scott Willoughby on Vimeo.

p.s. (from Rand): I don't think I invented the word or first applied it to SEO, actually, but thanks, Scott! :-)