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Whiteboard Friday - Building a Personal Brand

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

Whiteboard Friday - Building a Personal Brand

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy!



SEOmoz Whiteboard Friday-Building a Personal Brand from Scott Willoughby on Vimeo.

As Rand mentions in the video, if you'd like to learn more about personal branding, head over to Neil Patel's blog; he's got a ton of good info on the subject.

(This week's video runs 9:50)
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