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Whiteboard Friday - Dangers of Nofollow

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

Whiteboard Friday - Dangers of Nofollow

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

We're big fans of using 'nofollow' for linkjuice sculpting around your site. If you know what you're doing, you're careful, and you're considerate, it's an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don't pay attention, or you go about it willy-nilly, site-sculpting with 'nofollow' can cause some major problems...and that's what we're looking at in this week's Whiteboard Friday.



SEOmoz Whiteboard Friday - Dangers of Nofollow from Scott Willoughby on Vimeo.

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