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Whiteboard Friday - Facebook's Open Graph WON'T Replace Google

Scott Willoughby

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Scott Willoughby

Whiteboard Friday - Facebook's Open Graph WON'T Replace Google

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Earlier this week Facebook announced its 'Open Graph' at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google's dominance of the web. So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat? Much as we love Facebook, the answer, dear reader, is no: SEO is not dead.

Watch this week's video to hear Rand's take on how Facebook's 'Open Graph' will impact web marketing and all the ways it won't. There are all sorts of opportunities that will likely emerge out of this new technology, so you should pay attention. So go ahead and keep an eye out for a nice fitting blue hat in the near future, but don't plan to throw away your white hat anytime soon.

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