This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works.  Fully-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc.  It's all explained in this fast and furious installment of Whiteboard Friday...enjoy!



SEOmoz Whiteboard Friday - How the Link Graph Works from Scott Willoughby on Vimeo.

Here's a link to Michael Gray's post that I mentioned in the video.