You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don't see the traffic increase you're hoping for. Why?

You're ignoring the long tail! All of those strange and unique searches people do when looking for your specific products or content! While each of these terms may only have 1-10 searches per month, add them all together and they could represent up to 75% of your search traffic. Watch this video and learn why the long tail deserves your attention and can make a huge impact in your traffic.

SEOmoz Whiteboard Friday - Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.

p.s. from Rand: Props to Kristen Acker of Zillow for the "Fat Head" and "Chunky Middle" naming conventions - thanks Kristen!