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Whiteboard Friday - Local Search Inclusion with David Mihm

Scott Willoughby

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Scott Willoughby

Whiteboard Friday - Local Search Inclusion with David Mihm

David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results.

Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.

Watch this video to learn how the engines build their local business listings and what you need to do to ensure you show up when your local customers perform searches.

SEOmoz Whiteboard Friday - Local Search Inclusion with David Mihm from Scott Willoughby on Vimeo.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


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