This week Rand discusses Google's PageRank metric: what it is, what it isn't, and how much it actually has to do with how sites rank.  A lot of people (especially clients) tend to misunderstand what PageRank implies; either over or under valuing the metric. This video will help you get a better idea of how to consider PR in your SEO efforts.



SEOmoz Whiteboard Friday-What's PageRank Got to do With It? from Scott Willoughby on Vimeo.