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Why is Yahoo! Hiding Links from Google?

Search Engines
Richard Baxter

This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

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Richard Baxter

Why is Yahoo! Hiding Links from Google?

Search Engines

This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

Why would Yahoo! be using UA detection (User Agent) to hide links from Google?

This is a question I'd love to hear an answer to after stumbling across Yahoo's homepage with my user agent set to Googlebot. Here are the screen shots...

1) Yahoo homepage with UA set to default in Firefox:

 

2) Yahoo homepage with user agent set to Googlebot...

Yahoo homepage with UA set to Googlebot

Why would Yahoo do that?

Richard Baxter is Founder and Director of SEOgadget.co.uk, a UK SEO Consulting firm. Follow him on Twitter and Google Buzz...
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