When (and When Not) to Outsource Link Building
12/1/2020 Alexandra shares her insights as the owner of a link building agency so you can better understand which option is the right one for you: to hire an agency or an in-house link builder.
Blog Posts
The Economics of Link Building
12/17/2019 There's no clear consensus on how much budget should be devoted to building links, or what you can expect to pay an agency for their services. Alexandra Tachalova breaks down the economics of link building to help clear the fog around this important subject.
How to Boost Content Linkability Without Wasting Your Marketing Budget
7/23/2019 Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space.
Use as Directed: A Content Marketing Plan for Robust Business Performance
12/20/2017 Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effort. Alexandra Tachalova shares tactical advice for preparing a content marketing plan that will prove valuable for your bottom line.
This Is What They Search For: The Most Popular US Industries & Traffic Shares
7/11/2017 Which sites own the largest traffic share in the US? What industries benefit the most from YouTube, and where should you focus your own efforts? Find out answers to these questions and more in new research from Alexandra Tachalova.
How to Make Sure Your Digital Marketing Strategy is Results-Driven
3/29/2017 Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.
The Battle for Traffic: Organic SEO vs. Social Media Marketing
11/15/2016 It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google
8/4/2016 New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?
3/10/2016 Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.