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Alexander_Kesler

@Alexander_Kesler

Joined Last Online Location Boston, MA

Job Title: President, Founder

Company: inSegment, Inc.

inSegment, Inc.

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Blog Posts

How to Keep Keyword Cannibalism from Robbing Your Site’s Performance

12/11/2015 Keyword cannibalization continues to be a performance drag for many websites, maybe even yours.

This Black-hat Tactic Could Make You Lose Your Good, Hard-Earned Links

6/5/2014 A new black-hat tactic is threatening to malign SEO professionals and seriously damage companies’ search engine rankings. This is the step-by-step description of the black hat SEO tactic that can reverse good links that took you years to build:

With over 15 years of experience building companies, Alexander is an experienced entrepreneur with hands-on traditional and digital marketing experience. He has consistently leveraged his background in technology development and sales to inform and influence his marketing decisions. As a digital marketing expert, he has extensive experience with website design and development, search engine optimization, pay-per-click and display advertising, mobile app development and marketing, and lead generation. Alexander is currently the President of inSegment, Inc., a Boston-based digital marketing and advertising agency.