Like many people, I have a desire to help others. I happen to be talented at doing that in the online channel. What excites me the most about online marketing is the availability of technology to quantify the value of your efforts. No longer do you have to ‘throw’ money into marketing initiatives without really knowing if you are successful. In today’s world, no matter what the size of your business, and no matter how much you have to invest, you can advertise and implement a website that drives business to you. Its as simple (and as complex) as that. Online marketing has finally reached a point where there are a lot of proven techniques that work like a ‘science’. However, there is still the creative side to marketing, just as there always has been, where the human element of creating content and building engagement comes into play. This is what I love to do.